Congratulations, you’ve just started your own small business! It’s officially time to go out and “spread the word.” Yes, it’s time to exercise your marketing muscles. But how exactly do you market your business? What’s involved-and where do you market?

Join us for this one hour presentation, where we will discuss what marketing IS, the role your brand and your brand image play in marketing, as well as some marketing myths to steer clear of.   

Speaker Bio: Loreto Cheyne   

Loreto Cheyne is the principal and owner of Lola Design, an Ottawa-based graphic design studio. Loreto is a graduate of Sheridan Institute of Technology and Advanced Learning Graphic Design program.  Her area of expertise is brand image design, and her focus is on creating the visual identities of service professionals in Ottawa. She has previous experience in print technology, print production, project management, as well as customer service.

Loreto is the chair of the Marketing & Communications Committee for Women’s Business Network (WBN) and she is an active member of the Greater Nepean Chamber of Commerce. In her spare time, Loreto is a volunteer at the Canadian Federation of Humane Societies, where she volunteers her graphic design expertise.