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Thursday, 31 January 2013 from 10:00 AM to 11:00 AM (EST)
Congratulations, you’ve just started your own small business! It’s officially time to go out and “spread the word.” Yes, it’s time to exercise your marketing muscles. But how exactly do you market your business? What’s involved-and where do you market?
Join us for this one hour presentation, where we will discuss what marketing IS, the role your brand and your brand image play in marketing, as well as some marketing myths to steer clear of.
Speaker Bio: Loreto Cheyne
Loreto Cheyne is the principal and owner of Lola Design, an Ottawa-based graphic design studio. Loreto is a graduate of Sheridan Institute of Technology and Advanced Learning Graphic Design program. Her area of expertise is brand image design, and her focus is on creating the visual identities of service professionals in Ottawa. She has previous experience in print technology, print production, project management, as well as customer service.
Loreto is the chair of the Marketing & Communications Committee for Women’s Business Network (WBN) and she is an active member of the Greater Nepean Chamber of Commerce. In her spare time, Loreto is a volunteer at the Canadian Federation of Humane Societies, where she volunteers her graphic design expertise.
When & Where
Invest Ottawa - Entrepreneurship
Invest Ottawa is dedicated to helping Ottawa entrepreneurs make informed decisions about starting and growing their businesses. We promote Ottawa's economy, through the development of products and services that encourage entrepreneurship and support business growth.
Invest Ottawa has a staff of dedicated business professionals, who provide advice and counsel to entrepreneurs on a variety of levels. As well, we provide links to other business organizations, seminars and entrepreneurial events, online training and many other tools and resources to assist the budding entrepreneur.
Many of our entrepreneurship initiatives are supported by two main funding partners: the City of Ottawa; the Ontario Ministry of Economic Development and Innovation; as well as four major sponsors: RBC Royal Bank; Logan Katz LLP; Low Murchison LLP; Mediaplus Advertising.